User experience design
While some cancers are treatable, brain cancer is typically terminal, with 80% of those diagnosed not surviving more than five years. In the very private moment of a diagnosis, the new reality a person finds themselves in can be devastating. So how do we get the wider public to understand this very human impact?
MAKING PRIVATE MOMENTS OF DEVASTATION VISIBLE
Oliver Grace was tasked with creating a site to host The Public Diagnosis video and expand on its story.
We designed the look and functionality of the experience with personal storytelling at its core.
The rich, interactive experience encouraged emotional engagement with the personal stories.
EMOTIONALLY CHARGED INTERACTIVITY
The Public Diagnosis website was conceived around the concept of the consulting room chair. By interacting with an isolated figure, the viewer is immersed into a very personal space, imagining themselves in that vulnerable moment of diagnosis.
Additionally, this interactive animation portrays the fragility of humanity, creating a powerful and memorable experience for members of the public as they scroll through the experience.
MANY POSSIBLE PATHS TO THE PERSONAL
Expanding on the powerful campaign video produced by partner agency The Royals, we explored a multitude of ways that the division between public and private experience could be realised.
After investigating different applications, including full 3D rendering, we leveraged the power of AI to develop a highly immersive parallax experience using particle rendering, effectively communicating the ideas of personal experience and fragility.
“The website has come together in an extraordinary way to be a powerful part of the storytelling and we could not be more grateful. I’ve already had many comments about the unique functionality of the site and its first class execution.Sam McGuane | CEO, The Brain Cancer Centre
It is exactly what a community that has not seen any progress deserves. Unfortunately, it has rarely had the champions to deliver something of this quality on their behalf.”
A PUBLIC IMPACT FROM PRIVATE MOMENTS
Brain cancer is one of Australia’s deadliest cancers.
It kills more kids in Australia than any other disease and more people under 40 than any other cancer.
By shining a light on the very private impact of brain cancer, we are proud to have contributed to the effort to create awareness and gain support for a disease worthy of our attention.