The Brain Cancer Centre

The Public Diagnosis

Client
The Brain Cancer Centre
WORK COMPLETED
Website creative direction
User experience design

While some cancers are treatable, brain cancer is typically terminal, with 80% of those diagnosed not surviving more than five years. In the very private moment of a diagnosis, the new reality a person finds themselves in can be devastating. So how do we get the wider public to understand this very human impact?

MAKING PRIVATE MOMENTS OF DEVASTATION
VISIBLE

A home for a campaign video

Oliver Grace was tasked with creating a site to host The Public Diagnosis video and expand on its story.

Complementary creative direction

We designed the look and functionality of the experience with personal storytelling at its core.

An immersive digital experience

The rich, interactive experience encouraged emotional engagement with the personal stories.

EMOTIONALLY
CHARGED
INTERACTIVITY

The Public Diagnosis website was conceived
around the concept of the consulting room chair.
By interacting with an isolated figure, the viewer is immersed into a very personal space, imagining themselves in that vulnerable moment of diagnosis.

Additionally, this interactive animation portrays
the fragility of humanity, creating a powerful and memorable experience for members of the public
as they scroll through the experience.

MANY POSSIBLE
PATHS TO THE
PERSONAL

Expanding on the powerful campaign video produced by partner agency The Royals, we explored a multitude of ways that the division between public and private experience could be realised.

After investigating different applications, including full 3D rendering, we leveraged the power of AI to develop a highly immersive parallax experience using particle rendering, effectively communicating the ideas of personal experience and fragility.

“The website has come together in an extraordinary way
to be a powerful part of the storytelling and we could not be more grateful. I’ve already had many comments about the unique functionality of the site and its first class execution.

It is exactly what a community that has not seen any progress deserves. Unfortunately, it has rarely had the champions to deliver something of this quality on their behalf.”

Sam McGuane | CEO, The Brain Cancer Centre

A PUBLIC IMPACT FROM PRIVATE
MOMENTS

Collaborators
The Royals
DNPG.dev
Soma Studios

Brain cancer is one of Australia’s deadliest cancers.
It kills more kids in Australia than any other disease and more people under 40 than any other cancer.

By shining a light on the very private impact of brain cancer, we are proud to have contributed to the effort to create awareness and gain support for a disease worthy of our attention.

View the Public Diagnosis