The Civil Aviation Safety Authority (CASA) is a government body that helps keep Australian skies safe. They offer a wealth of reliable resources and information for everyone from professional pilots to drone hobbyists.
With so much information on offer, our task was to work closely with the CASA team to design a website that honoured previous research and wireframes and create a renewed and accessible website experience.
A renewed and accessible website user experience
Building upon user interfaces and previously created wireframes, we gave the CASA website a thorough user experience audit. In doing so we identified key areas which we could renew in terms of design and accessibility.
In order to validate design decisions we conducted our own customer interviews, created high-fidelity prototypes, and tested new versions. We worked closely with CASA to share our learnings along the way.
Applying a human-centric lens, we designed new navigation systems and site structure to reduce clutter and improve the look and feel of the website. We delivered a component library of assets to support the developers for site building, and a comprehensive digital style guide for CASA to use moving forward.
A collaborative effort
Working with a government body on a project that concerns community safety required a in-depth education piece and frequent collaboration. It made sense to work wholly in tandem with CASA to thoroughly understand their vision of a website that met accessibility standards. Part of this process included an in-person workshop with key team members, in-depth research, and strategic discussions throughout.
“Salsa and Oliver Grace spent time with us discussing our requirements and coming to an understanding of our vision for the new website. They provided high fidelity design files for selected views and components, which have allowed us to complete wireframes for the remaining views and progress swiftly with building the new website. The report and recommendations provided following the user testing gives us additional evidence base. The digital style guide and component library that they delivered is excellent and is one of the most comprehensive our developers have seen.”Amanda Palmer | Stakeholder Communications Manager CASA
Honouring previous UX designs, we were able to deliver high-quality, user-centric designs which we validated through user testing. The new website resulted in fewer homepage drop-offs and less reliance on Google search. CASA saw an increase in page views and downloads, and the updated online experience received positive feedback from various stakeholders.
Our overall goal was to have more people spending more, better quality time on CASA’s website. We’re flying high with these results.