Digital design
that converts
GoTransit is Australia’s largest privately owned transit advertising agency. A full-service team, they handle everything from ad creative and campaign planning to installation and performance tracking. But their old website wasn’t telling that story, and it wasn’t bringing in the qualified leads they needed.
Oliver Grace delivered a complete digital transformation. We refreshed their visual identity, rebuilt the site on WordPress with HubSpot at its core, and launched a content engine designed for growth. With an SEO-led structure, compelling case studies and blog content, and gated resources, we created a platform that attracts and converts.
The result? GoTransit has seen a 153% uplift in active users and a healthy 5.65% visitor-to-lead rate. Their commanding online presence now matches their market leadership.
Crafting a high-performance platform
The project delivered a modernised visual identity that gives GoTransit a confident and consistent presence online. The new website was designed for speed, clarity and conversion, featuring custom templates that make it easy to create content fast.
HubSpot integration now supports automated lead capture and tracking, while a targeted SEO and content strategy improved the site structure, technical performance, and keyword visibility.
We also developed blog content and a downloadable e-book to help attract, educate and convert new audiences.
Nationwide impact, made visible
GoTransit operates nationwide. We built an interactive map so business owners can pick a city or region and see the opportunities at a glance: population size, available assets like buses, taxis, and light rail, and how many they can book for their next campaign. With this birds’‑eye view, customers can plan their advertising and envision the impact.
Seamless customer journeys
We designed GoTransit’s website to win in search and convert visitors into customers. Each region now has its own SEO-optimised page, capturing local web searches and showcasing the services available in that area.
The site’s structure makes it easy to explore options, compare ad formats, and understand why GoTransit is the market leader. Optimised for mobile, the experience guides users from search to service menu to contact, making it effortless to find and choose GoTransit.
GoTransit Marketing Lead
"From a lead generation perspective, we’ve had 1,395 leads from 24,698 visitors, giving us a 5.65% visitor-to-lead conversion rate, which is really solid – particularly as much of that traffic is from new audiences. Thanks again for your work on the build, it’s great to see these kinds of results so early on."
Education that doubles as lead capture
To reach GoTransit’s target audience of small business owners, we created a gated e-book that guides them through a transit advertising campaign from start to finish. It explains the value and impact of different ad formats, offers practical tips, and positions GoTransit as the expert. The e-book both educates customers and captures leads, giving them the nudge they need to take the next step.
The results
Compared to the same time last year, GoTransit has seen a 153% increase in active users and a 5.65% visitor-to-lead rate. The new website has driven clear gains in both lead generation and brand visibility—particularly impressive given the influx of first-time audiences.
These results highlight the strength of GoTransit’s SEO, UX and content strategy, marking a clear step-change in digital performance. The platform is now well-positioned to support long-term growth, customer retention, and sustained lead quality.
Increase in revenue since relaunch
35 %
Growth in active users
153 %
Surge in direct traffic post-launch
53 %
Organic SEO growth
0.7 %
