Creative Direction
Campaign Production
Launched in 2007 Sukin has gained a devoted following for it’s no-nasties approach to natural skincare.
In line with a growing demand for more targeted skincare solutions, Sukin has risen to the challenge in their own unique Aussie style with the their new ‘Natural Actives’ range of serums. Our brief was to launch this new range in an impactful and exciting campaign that brought together the power of active ingredients and natural botanicals. This was also an opportunity for Sukin to re-invigorate their brand positioning as a whole.
When active met natural
Carving a cohesive story protecting the values that lead to Sukin’s success, whilst ushering a new chapter for the brand.
Creating a loud, vibrant and memorable campaign aesthetic to let consumers, new and old, know Sukin is back.
Armed with a detailed strategy and a creative direction designed to cut through, we set to work rolling out each of the creative assets across digital and physical touchpoints.
How we got there
We worked closely with the Sukin team delving into both the innovative ingredients of the new products and the history of the brand. We outlined what aspects of the Sukin story needed to be protected and where there was room for fresh ideas.
Our response was the ‘Sukin Lab’, a concept that talks to the very real place in which these powerful products are produced with both care and a trademark Sukin consciousness.
“They absolutely nailed the strategic challenge, the brief was incredibly complex with regards to what we needed to achieve and the team took the time to deep dive and really understand every detail. They are an incredibly lovely team to interact with and we felt like colleagues rather than client/agency. I’ve not experienced getting all those elements and services together from one place before. I’m honestly just super happy with everything from initial workshop and scoping through to final execution.”
Viv Foulsum | Senior Brand Manager – Sukin
The results
With the aim of shifting market perception towards an efficacious, innovative, yet conscious brand, we successfully launched the ‘Sukin Lab’ concept alongside the release of their Natural Actives Serums.